Customers know they can count on Joe Jost's for cold beer, pickled eggs and a comfortable environment.
By Heather Swan at Your Advocate
When commercials and movies are looking for the quintessential bar setting, Joe Jost's often gets the call. That may be because Joe's looks the part and is the definition of what a bar should be: a comfortable place where you can get a drink and a bite to eat at a reasonable price.
It's also the gold standard of a long-running small business. Joe Jost opened his self-titled barbershop/pool and poker emporium in Long Beach in 1924. When Prohibition was repealed in 1933, Joe applied for a liquor license and started serving cold beer and some sandwiches at Joe Jost's. The Barbering Commission soon informed him that it was too dangerous to cut hair were alcohol was served and consumed.
"He had to choose between beer and barbering," said Ken Buck, grandson of Joe and third-generation owner of the family business. "He looked at his books and saw his future was in beer."