Joe Jost, Long Beach’s oldest surviving bar, has a newly redesigned website, with a front page which–wisely–gives you a drinker’s-eye-view of the darkly-wooded bar: schooners at the ready, ancient pennants and “No shirt, no shoes …” sign; and, of course, the jar of famously-pickled eggs and bags of roasted peanuts.
You can almost taste the beer, cold as Valley Forge, and to mark the cyber-occasion, Joe Jost will throw a daylong fundraiser on Saturday, with proceeds going to the Long Beach City College Athletics Department.
Bar owner Ken Buck, grandson of Joe Jost, will be on hand to answer any questions you may have–though if you ask what movies and commercials this place has been featured in, or how cold the beer is, he may just point, or direct you to the new website.
It features a list of the films (from 1981’s True Confessions to 2006’s License to Wed)–plus a beer cam (showing the digital temperature read-out on the cooler); and, elsewhere, a continuous scroll of the bar’s series of girlie calendars, a longtime yearly offering.
There’s also the story of how Marmion’s peanut roaster came to Joe Jost, and a series of excellent photographs of the bar (taxidermy, beer can airplane and all)–and of the food.
And for those Joe’s patrons without a computer (somehow, we think there might be a few such stalwarts, and we salute you) or who’d just like to get a peek at the website, Joe Jost will have a few examples of something on hand Saturday which flies in the face of the bar’s analog nature: a computer.
That’s right: you’ll be able to visit Joe Jost’s website at Joe Jost, with a frosty schooner in hand. It’s almost too much of a good thing. Almost.